E043: Authentic Leadership Through the Power of Storytelling

Mark McBride-Wright 0:00
Mark, Hello. I’m Mark McBride-Wright, host of the safe leader podcast, and I’m delighted today to be joined by Adam Torres, who is a global speaker, Best Selling Author and co founder of mission matters, a media and publishing company empowering business owners, entrepreneurs and executives to amplify their brands a host of multiple shows under the mission matters Podcast Network Adam has built one of the most influential platforms in business podcasting with over 25 million views and a top 2.5% global ranking. A former financial consultant with firms like Vanguard and Charles Schwab, Adam transformed transition from finance to media, with the aim of helping leaders unlock the value of storytelling through his personal brand accelerator multiple book series, including money matters and a growing ecosystem of curated communities and live events, Adam is redefining what leaders thought leadership looks Like in today’s creator economy. Adam Nice to meet you,

Adam Torres 1:02
Mark. Man, I’m happy to be on the show. Finally, let’s have some fun today.

Mark McBride-Wright 1:07
Yeah? Well, yes, finally, exactly. Yeah,

Adam Torres 1:11
you’re busy. Man, I’m in. Let’s do it.

Mark McBride-Wright 1:14
Move stuff across, move things around. Yeah, this should have happened a bit earlier in the in the summer, shouldn’t it? Let’s do it. I really you’ve got a really interesting background. And this is, this is the first time we’re we’re meeting, first time we’re first time we’re speaking. And tell us a bit about in the safe leader podcast, we like to get to know the person behind the mic, the person behind the story that’s that’s in front of us. So tell us a bit about your background, a bit about your younger self, the young Adam, you know what? What was his aspirations? Are you doing now? What he thought you would be doing back then? Man,

Adam Torres 1:57
Mark, I tell you, I have this conversation, and I’m thinking about it, and I’m like, you know, could I have said that I was going to be a podcaster back then? I don’t think podcasts existed when I was in college. Maybe they did. If they did, I didn’t know. So, so there’s no way, no how I thought I was going to be a podcaster. I was, I was a finance guy, so I, I mean, I in high school, I worked at Raymond James and Associates, so I started on that track. And, you know, this would be like 1998 so we’re going way back when, and that’s, you know, when the before the tech wreck, and that’s when everything you put.com at the end of a company name and stock ticker went flying high. That was really early days of tech. And so, you know, I thought I was going to just be in the market. I thought all you had to do was make money, was if buy a stock that said, calm. That’s how you make money back then. But no, you know, I went to school after school. Finally I jumped around, and then I got into a couple different financial advisory jobs. Worked for some of the big companies, like your Vanguards and your Schwab’s and all that good stuff. So that, that was my early days, really, right, like, right out of college, I was, I was in finance,

Mark McBride-Wright 3:04
and talk us through then your your your journey in finance, and especially in the context of the the hurdles, the crashes, the real headwinds, hurricanes, even that those industries have faced, like, what, what challenges did you have, personally and professionally, when those came about, and was it that sparked a transition? Perhaps?

Adam Torres 3:28
Well, no, not that, but not then. But I will say this, though. So how they asked me, how, you know, how did you, how did you avoid the 2002 you know, tech, rec? Well, I was in college, I was in school, but then when I, when I started at my first big firm, I can’t make the sub market, was the height of the market. I mean, if you look at a bar chart, I don’t even, I don’t even remember the exact date, all I have to do is look back to that 2007 2008 time period. Look at the height of the market, and that was my first day of work. Wow. So literally, you look at a bar chart, and that’s it. I can pick the exact my exact start date. That’s no exaggeration. And then from every day after that, the market went down. Imagine that

Mark McBride-Wright 4:13
early in the year, then January, February, because I remember, yeah, 2008 my mom got us tickets to go to New York, first time, first big holiday. And the exchange rate was phenomenal. You know, it was, it was, it was really, really good. And then after that, it just, yeah, yeah.

Adam Torres 4:30
So I that was, that’s how my early days. Luckily, I was at at the Vanguard Group at that time, and I ended big company, great company. People, well known, great infrastructure. So I was actually pretty protected during that time and from the like, like, professionally and otherwise, just because I wasn’t, I was, by the way, I was also in Arizona working, so I wasn’t, like, close to Wall Street. So most of the stuff that I saw happening was, you know, was on TV, was happening there. So we. Pretty good. I was just personally okay, but I also had the, you know, the fortune of being at a big company like Vanguard. So that was, that was very good to go through there, but I, but I’ll tell you one thing I saw during that time was, it was, you know, a lot of people that were calling in. I seen a lot of people losing their jobs. I saw like that, the tech the the housing crisis, as it was team deemed during that time. I mean, that was that was no joke to me. Was a lot. I was like, do I really want to be in this business too? But that was my start.

Mark McBride-Wright 5:32
And how did your because that, you know, at the safe leader, it’s all about looking at psychological safety and your ability to be open about any traumas or real negative life experience that you’re enduring, and so how, how did you find your colleagues within the finance community were dealing with that real setback?

Adam Torres 5:55
Yeah, I’ll tell you what I remember. I remembered how bad it was at one point when the one of the gentlemen that he sat next to me at this time and and we were like his office right next to me. And I remember watching him, day after day, just kind of like sink in his chair as things got worse and worse. And you know how, you know, not giving financial advice on this show, but you know, people say, you know, if you’re well diversified, if you got, you know you’ve been you know in your assets are spread, spread across correctly, across different asset classes, then maybe you know you should be holding during this time. You shouldn’t be panicking. But this gentleman was older than me. He was much closer to retirement. He wasn’t he was on he was not just starting out like me, as a brand new college grad, right? And at some at one point, I remember him cashing out of everything, and he’s like, I just can’t take it. I know I’m not supposed to think about it. He’s working with his clients all day long, telling them not to do this. And his whole 401, K, he went to cash, and I was like, Oh my god. He’s just like, I can’t take it. I can’t take he couldn’t take seeing his portfolio fall as far as it had and and he just couldn’t. And he went, he went to all cash. And I was like, Wow. I was just like, that’s that. That’s kind of what taught me, like, I at this point, I didn’t, I was, I’m just out of college, so I don’t have a bunch of assets. And the assets that I did have, like, the lucky thing about I mean, I did well. And the reason I did well wasn’t because I was smart, or I was timing the market or anything. It was just because I just had enough money finally to buy some property when all the properties were cheaper, and then sale in the area. Because, you know, I remember buying my first property out there and seeing the person I bought it from. They had a bunch of properties. It was a dual, dual household. MBA smart did everything, right, but they were over leveraged, and they were losing a lot of their properties. And I got one of them. And so property that they, you know, bought for, I think, like, 400,000 something, maybe I picked up for, like, I didn’t remember at this time, actually, but let’s call it 100 and something. So, like, it was

Mark McBride-Wright 8:01
this foreclosure. Kind of arrangements, or the mechanism that you have in the US to, I think

Adam Torres 8:07
it was short selling back then, like I don’t, I don’t know exactly, but if there wasn’t any particular program or something else like that that I remember of but I just remember that they were the losers and I was the winners on that one. And I remember thinking, you’re getting back to the psychology that taught me, man, there’s winners and losers. There’s winners and losers in investing. So just like that gentleman that was sitting next to me and had an office next to me and was, you know, cash down this for 1k I realized there’s somebody else on the other side of that trade. Yeah, there’s somebody else the other side of that trade. Just like the for the for the for the real estate property, there was somebody else on the other side of that trade, so to speak, which was me, and I won on that one. But it kind of taught me, like, you know, I might not always be the winner on some trades, so you gotta, you gotta kind of watch it, right?

Mark McBride-Wright 8:50
Yeah, ride it out for the longer term. But, of course, you had age on your side, yeah,

Adam Torres 8:55
for sure, I’m not judging him in any way, but I’m just like, wow, that’s, uh, that was, that was something else. That was a lesson that I took with me, that I’m like, You got to be kind of careful on certain things. You got, you got to be, got to be okay with the risk that you’re taking on an investment.

Mark McBride-Wright 9:11
Did you feel then that people aren’t clued up with the right sort of financial education, the right guidance, the right knowledge to make informed decisions on their financial matters was that one of is that one of the things that you’re hoping to solve through mission

Adam Torres 9:29
matters, you know, one of the so one of my shows and the mission matters platform. Mission matters money. I bring on financial experts all the time. So, I mean, I’ve done hundreds and hundreds of interviews my original book, my first book, was called Money matters, and that’s exactly what I was looking to do. So the first book that I put out there was money matters, and it was, it was an i The idea behind it was, I felt that people weren’t really kind of missing just some of the core building blocks of. What to do when it came to investing, and I didn’t think, but by the way, I wasn’t thinking like, Oh, I’m bringing some brand new like concept to the world. What I understood, what I understood originally, was that it’s kind of weird how one person says something and it doesn’t it resonates, and another person says the exact same thing, and maybe it doesn’t resonate, or vice versa. It might be one person says something, and you finally get it, and you’re like, oh, okay, that makes sense. And then somebody else says and you’re like, I it just doesn’t really register. So I realized that I could teach some of the same basic principles that I had learned in Robert Kiyosaki, his Rich Dad, Poor Dad. Or all the all the other books, it’s all kind of like recycled information on a certain level. On a certain level, it’s all recycled information with different context and flavor and different types of stories that make it maybe digestible for somebody else when they’re ready to hear it. Right? So I don’t think it was groundbreaking book or anything like that, but it helped a lot of people. It helped a lot when it’s still helping a lot of people. We still sell those books.

Mark McBride-Wright 11:01
Yeah, I probably need to look into it. I read for the first time, so I’d flown from New York to Edinburgh, and I always have this little rule for myself that I’m only going to buy two nonfiction business books per trip. Otherwise, my bookshelf just keeps expanding. And I’m, yeah, so this was pre departure. So you read on a trip, you read on trips? I read, yeah, I try. Pre security. I went to the book shop that was there at Edinburgh airport, and then I had a little bit of time. So when I got through security, I went into the book shop on the air side, you know, the departure side, and I went, I can’t remember. I went in to buy something specific that I’d remembered. But then I saw another book, and I thought, that’s an interesting title. And it was Robert Kiyosaki book. Am I saying his name? Right? Robert Kiyosaki, yeah. Kiyosaki, Rich Dad, Poor Dad. And I just opened it and read one paragraph, and I thought, this is quite interesting. So I picked it up, and i i Then, I then read it. And I don’t, I think I read it in one sitting. It just locked me in. And then I bought his two subsequent books, The Cash Flow Quadrant and the Guide to investing. I think sort of I’m still tailing off the guide to investing, but the Cash Flow Quadrant book, just as a business owner, as an entrepreneur who’s also been an employee with an aspiration to be an investor, that quadrant really helped crystallize for me, how I spend my time, where I’m placing my efforts. It really spoke to me about, you know, the synergy that you almost create with your partner when you’re having a family, and the risk mitigation of one of you being in employment full time and the other one provided that covers everything the other one being able to be more risk taken with freelancing or not being dependent on two salaries to pay overheads off the cost of the household and what have you it. It really crystallized all that for me and and your point about how, like, educating people on money and how to use money, I think is so, so relevant, because, like, are we taught proper financial education?

Adam Torres 13:25
Yeah, well, that book, I mean, that book was one of my core things, and they have a game to that too. So Cash Flow Quadrant is an actual game. And I used to so early in my 20s, I used to, we used to play that game myself and some friends, and then I took that game piece, like the actual game piece from the board, and I started to run my life from that and I literally took it, no, I did. And I was, at that time, I was semi retired by the time I was 26 I remember, I remember my well, and it wasn’t that I was, like, had all this wealth. All I did was I was playing the game. So it was, it wasn’t that I was, like, making millions of dollars, or anything like that. I just mean literally, I think, I think I had it down to where maybe I had $200 that wasn’t covered by passive income, yeah. So I’m just talking about playing the game, yeah, yeah. So I had like, two so I was like, oh, technically speaking, I could work at Starbucks for, like, you know, for health insurance, and I could be there for like 10 hours, I could work like 10 hours a week, or whatever the smallest amount of time was, and I’d be good. And I could be be fine, like every for as long as I want, and I could just sit around if I felt like it. And so that that was based off of playing that game like I saw, I’m I’m a huge fan of that. But I just made it my I literally, I had like, a little notebook, and I put the game down, and I put that, like everything, and that’s how I it was the game piece, or was assets versus liabilities and all the other pieces, like exactly what I could still see it in my head. I just made that. I played my life like that, and I and every decision I made was based off the game. I just played it. Like I was playing the game and, like, it took me, like, three years or something like that to get

Mark McBride-Wright 15:04
to that point. I’m excited to hear you say that, because I bought the game. Yeah, then we decided to relocate back to London from New York. The game is still in cellophane being transported

Adam Torres 15:15
back games good, I’m telling you. And I’ve not played it yet. So the game, when you get this. When you get the game piece out like that, you make your own, put it like it’s fun, like you just, yeah, I just made, I literally just put my life in that game piece. And I know it might sound silly, because you might Excel, and all the other things and all the complicated financial things that we have, but no, I just played it. I use their, I use their game piece to do it.

Mark McBride-Wright 15:39
So tell, tell us a bit more about your your financial ecosystem that you’re building out how you’re helping the broader community with your, you know, some impressive rankings and achievements and yeah, so we quoted there in your introduction. Tell us a bit more about about you.

Adam Torres 15:59
So really, after I was on, I was in finance almost 14 years, so it was, it was a good it was a good run and and towards the tail end of that, I had my own firm, my own Ria, as they call it out here, and that’s the type of firm I had. And at that same time, I had a small, little media company that I’d started with, another co founder that I brought on afterwards, but as well, after the first book came out, so we started a company together. And you know that that little media brand started to grow a bit, and as that brand started to grow, it became pretty aware that I wasn’t, I don’t know I wasn’t one of those people that was blessed to be able to do two different things, like, well, like, some people can do it, like, I don’t, like, some people can have all these different hobbies and different things I can do, like, one thing pretty well, like, that’s what I can do. So, so I had, I had a choice to make pretty early on, of, you know, what, I stay in finance, or would I move to the media side of the business and, like, and put that in full time. And I thought to myself, you know, I could always get my licenses again, and I could always do that again, but, but could I ride this media wave that was happening? So I took a chance on that and, and slowly we started building this part of the company. And it So originally it was called Money Matters, as I mentioned before, and then it originally transitioned into mission matters and, it just, it’s just started to grow. So now I’ve done over 6000 interviews. I host nine shows. We have other shows that we’re pitching as well that are that are important, that are in or pitching to different networks and other areas. But yeah, so it’s, it’s grown. And I’ll do, you know, do 1500 interviews this year. So it’s been a privilege, like we’re finally growing to the point of where we’re International, where I’m doing international appearances for mission matters and for the show. Have a good coming out and coming up in Singapore and Riyadh, and we got multiple countries on the docket. I supposed to be going to Africa, just all these different things that have come really from podcasting. And so one of the reasons why I come on shows, and I guess, is because I want to encourage other people to share their stories, not just on my show or but just I want them to create their own shows, just like you’re doing today. Mark, like, that’s the aim, that’s the goal. I want other people to get, to really get in the game and telling their stories, and to be part of this creator renaissance that we’re in

Mark McBride-Wright 18:23
that’s so cool. That’s so cool. I appreciate that. I mean, this is, yeah, still a little bit amateur compared to what you’ve probably got with your production and all that.

Adam Torres 18:35
Oh, and I like that. You bring that up because it’s not like Mark when I started. You want to talk about bad like, Man, I my first show. I was so scared to do my first show. I didn’t even use my real name. Oh, really, I didn’t. I didn’t do video until after like, 1500 interviews. So what you’re doing right now? I couldn’t do, like, you put on a camera, and I was like, I forget my name. Like, I couldn’t get through an intro. So you’re way far still here than I am on this mark when I started put that way.

Mark McBride-Wright 19:13
Yeah, okay, connection went a bit there. How ironic, talking about amateur.

Adam Torres 19:20
Oh, hey, Riverside is great, man, we use Riverside.

Mark McBride-Wright 19:24
So I appreciate you coming on and supporting emerging content creators. Then

Adam Torres 19:30
we’re all emerging. Unless your name is Joe Rogan, we’re all emerging.

Mark McBride-Wright 19:38
What inspired me was, you’re right. This, this new medium. I think Stephen Bartlett statistic was, you know, it’s something like only 1% of pod or media consumption is podcast. I can’t remember what the statistic was, but it was some incredibly small percentage which showed the traction that it’s yet still to gain. Mean, yeah. And when I think about my transition from engineering into consulting and diversity consulting and what have you, it was Jennifer Brown’s podcast, the will to change. That was my Bible, essentially, you know, I used to listen to it every time there’s an episode out. It really helps tool me up with my knowledge and what I needed. And it’s just been a constant, and I find myself sometimes like quoting guests that I’ve heard on there. You know, it gets into my psyche and helps in sort of inform the tapestry in my brain, of all, like all, just all the messiness that there is in the world just now. And where can I pick things that help build things in a different way, and observe things and share things in a different way? And that’s that’s through the power of podcasting, that’s through the power of listening. So so I was really inspired to when I moved to New York. I thought, well, if I’m going to be not doing much and wanting to meet people, I may as well start a podcast that’s linked to the themes in my book and meet some brilliant people. So I’ve really enjoyed the journey into using the platform pod match, that then links me with content creators like yourself, podcasters like yourself as potential guests, because I’m meeting some, some brand new people who are just where would we meet otherwise, you know, unless you were that barista in Starbucks doing 10 hours a week, and I happen to be in Arizona coming in to order that coffee, And we probably wouldn’t even have this conversation anyway. So conversation anyway, so yeah, it’s so good. So with your experience of so many episodes, then can you cherry pick, pull out some key guests that you’ve had or stories that have been shared that relate to what you’re trying to achieve with Mission matters?

Adam Torres 22:00
Yeah? Well, one of the things that I like about my our show is I like to try to get to just, just the truth of the matter, like, what, what’s real, what’s real, what’s not real. And so I’ll give you an example. I don’t, I don’t know if you’re familiar with the for example, like Mrs. Fields cookies. So there’s, I know, growing up, I had all these. There’s this cookie store, cookie shop, and all the malls called Mrs. Fields. And there’s tons of them, or 1000s of at one point. And I had, like, when I was a couple years into doing the show, I had Mr. Fields on on the show, and it was kind of fun, because he was, it was not what you expect. And one of the things that I learned about that original, like concept and cookies and what it was, is, it was, it was one of the first, if not the first, like tech, just in time, like tech companies. So this goes way back when. So everybody thinks it was a cookie it was a cookie shop. It wasn’t their secret. And this is, again, this is before the internet. Is before anything else like that. Like what they had, is they had a technology that could, could guarantee that across the across their entire network of hundreds of stores, there was never a cookie that was left out for more than it was something like five minutes or something, he said. So basically, so it’s other constantly baking them so entire, the entire network. So when they got bought out, they got bought out for that technology of just in time, really is what it came down to. So I thought that was interesting, but then taking it a level deeper. So they I asked him about what it’s like to be an entrepreneur, and like, and like, who should be an entrepreneur things like that. And he says, like, he gave like, the darkest answer I ever would have expected in my life. He says, like, You got to be basically crazy. You have to be a master. You almost have to be addicted to pain if you’re going to be an entrepreneur. And I’m like, I’m like, You’re the cookie guy. You’re supposed to be. Like, I thought you’d be, like, nice, friendly. Like, you know, have a vision and, like, it’s all about your purpose. Or, like, Give me something like that, not you want to be an entrepreneur, you got to be crazy. You got to be you got to be into pain. Like, there’s something that drives you, that makes you want more pain, because that’s, that’s what being an entrepreneur is. And I’m like, oh, man, you crushed me. But that’s the kind of like, for whatever reason, the people that come on my show, they normally are telling the truth. I don’t know how or why or what, but you can just feel it like, you can just feel that when somebody’s talking to me, or when they’re on there, like they’re for whatever reason, telling me just straight the way it is, the way their journey was, or the way that they’re they’ve been able to succeed, or what went wrong along their way, or what’s going right, even sometimes, which is good, and we can get a lot of insight from so I like to think about it like that, but then I also like to think about One of the things that I do that’s slightly unique, that since I have the privilege of being a full time podcaster, is I travel a lot, and I’m always covering different conferences and different in different events. So we I cover some of the most exclusive, largest events in the world, like, for example, the milk and global conference. It’s like the. 35,000 a ticket or something like that, might be more now, and that’s just, that’s not to sponsor, that’s just to attend. So when I think about where I’m from, I’m from small town, Michigan, like I’m from Detroit, I’m not from a place where my parents or nobody I knew, had, you know, $35,000 to pay for a ticket to a conference that lasts a couple of days, right? Like that could be somebody’s full year’s wage. So when I think about what I’m doing inadvertently, by the way, I didn’t design it this way, but this is just the way it’s turned out. I didn’t know that I have that type of success or be able to have those experiences. By the way, I didn’t know I just kept doing more interviews. And so now I like to think of it as I get to take my audience into these exclusive events and have these interviews with people that very unlikely I know. I would have never had access to them in a million years, so most of my audience wouldn’t have either, especially not from my lenses. So that becomes interesting. So it’s kind of like you’re on a journey, like these headsets that I’m wearing right now. I take these things around the world. Man, it’s fun.

Mark McBride-Wright 26:01
I love it. I love it. And I’m realizing with this, this, this getting scaffolding installed, as I said, so I’ve moved from my office, and I can now see this microphone flashing green every time you talk, which is a little bit annoying and distracting, but I’ll get that

Adam Torres 26:17
all good. I couldn’t tell only you, the only one that knows, I promise you mark secret number one,

Mark McBride-Wright 26:24
I love your idea taking audiences behind the scenes. And yeah, I hadn’t really appreciated, like when you say that how many shows you cover, and obviously the monetization that you get from it through however that is whether it’s advert sponsorship or being paid come and cover all of

Adam Torres 26:44
the above. So it could be, it could be, and I like sharing tips too, like that’s all. I’m an open book on that. So I want other people to figure out how to monetize too, because ultimately, you do have to make money, even if it’s a hobby. You can only have a hobby so long that takes this much time, creativity and effort if you don’t have any return. So I’m like, find out how to earn your first dollar. Like, whatever it takes.

Mark McBride-Wright 27:08
Yeah, yeah. I have, yeah. I’m just sort of doing it to meet people and stories. And I guess the hypothesis is that it’s building a sort of ecosystem of content that’s linked to this idea of creating safe leadership, where people share, act, feel empower,

Adam Torres 27:26
and you mentioned for your book too, right? For your book. So book sales like driving, book sales like speaking gigs, branding. I mean, there’s so many different ways to like to think about like, if I was to list some profit centers just to let other podcasters have some insight. Definitely, getting paid to go out and podcast on site, that can be a little tricky if you’re just getting started. People being paid features, people coming on the show for a certain type of show, or a certain type of paid feature, you could think about on the back end, different different things that have come up. I’ll give you one of them that came up from a conversation just like this. During covid, I was, I was no longer on the road traveling, because everything was closed down, right? And so, I mean, all the conferences, well, everything, technically. I mean, I live in California, so technically, everything, basically was closed down. But, but I started, we started getting requests, so I’d be doing an interview just like this, and so and the guests would say, Hey, can you help me start a podcast? I’ve always wanted to start one, and I’m like, No. At first, I said no, but then I was like, Well, wait a minute. We got bench time. We didn’t lay anybody off. We don’t wanna, you know what I mean. I was like, you know, we haven’t never done this yet for as a business or for a company, but we sure do know how to launch podcast, and now fast forward, you know, many, a couple years later, and we’ve launched over 250 shows, and we have a thriving podcast agency and production side on that and and it just keeps getting bigger. And we’re, I would argue, we’re a premier place for for producing new shows, so that all came from so when you when, if you’re listening to this and you’re thinking about how to monetize, the way that we’ve continually created new products is just by listening to our audience, right? That’s it. That’s it our audience. And so we also published books. We published over 400 authors. Now, how did that happen? We started as a book publishing company doing an anthology series, but doing individual books and things like that that came from people on the podcast. They’re like, Well, yeah, I don’t want to be maybe I don’t want to be part of your anthology, but I’ve always had this other thing that I wanted to do. I want to write a book about this. So then we started doing that, and published over 400 authors now and then. Same thing with PR. PR, we grow whole PR division based off of guests and people asking for, hey, you do you’re great at PR. You do all this, you do this, do this. Can you help me with PR? Like, sure. So, so all of those profit centers, just so you know, those weren’t pre planned. And March. They marched. They marching, yeah, and so, like, it’s just about being open. Like you everybody has some value. Value to offer. And where people, I think, make a mistake in monetizing podcasts is they don’t use their creativity, and I hate to say it this bluntly, but they don’t use their brain. They all they look at is they think about, like, how many downloads I have and how much money I’m supposed to get for those downloads by doing nothing passively, but by getting paid by an online advertiser. And it’s like, that’s that’s like saying you’re gonna launch a website for your business and you’re only gonna let Google Adsense pay you. What that’s like, if you figure out some value, figure out how to help people figure out what you have that people want, and they’re willing to exchange money for you don’t have to if you’re launching a website, if you’re just dependent on google adsense, unless you’re that type of engineer or that type of individual that’s really good at running millions of people to a website every month, then you’re probably not going to do too well. And if you do have that skill set, then you probably already know that Google AdSense is not going to be your main revenue source if you have that skill set. But there’s just like, it’s like, you just got to kind of think about where your values at, like what you did writing a book. So now, writing books, speaking engagements, paid speaking engagements, like you make more on a paid speaking engagement than you make selling many, many books and doing many men and doing many many podcasts as well. So like, but those are ways to monetize, right? And that’s what it comes down to, is that people like, but so that I just when people are like, Oh, well, how many you know, I got 2000 downloads, and I get paid nothing. I’m like, Yeah, okay, but you got 2000 people that listen to your show. You can’t figure something else out. You can’t offer value to those 2000 people with anything else, hmm.

Mark McBride-Wright 31:39
I like, I like, how you’re thinking about how, along the way, you can, you know, help others and absolutely, with, with what I’m starting it is that sort of ecosystem of brands, you know, the book, I’ve got other books that I’m planning, I do, do keynotes, a lot of workshops coming up that Have a fee associated with them, you know. So paid speaking opportunities, then linked to that is the sort of training consultancy that comes through the sort of bigger mission of my business, equal engineers, where and

Adam Torres 32:11
then the podcast becomes your engine. So that’s your engine, that’s your engine to drive traffic, that’s your engine. So that’s what keeps everything going, if that, if the rest of it is your car, the podcast should be your engine, because that’s going to give you the connections, the contacts, the community and the audience,

Mark McBride-Wright 32:29
and help build a passive funnel, or front of funnel, where you’re then nurturing leads passively to come through, and then eventually you get a request to Connect, or an inbound inquiry, where then

Adam Torres 32:42
it will happen. I mean, I’ve been in this nine years now, and like some of the biggest inquiries we got were completely cold. I did a whole I did a speaking tour in China once and multi City. I was there for a while, and that was a cold lead from LinkedIn. They didn’t know me from anything. They I thought it was a scam at first, and then I saw the company that was hiring me, and I’m like, Oh, wait, I know this company is a big company.

Mark McBride-Wright 33:03
Is there a sort of magic number of episodes or audience reach or growth that you find across your portfolio, or communities, community that you’ve helped? Or does it depend on the topic the niche?

Adam Torres 33:16
I think, to me, it’s just about longevity like and thinking about value, like so longevity and value. So I have a the way, I have a book coming out. It’s called 1 billion podcast the future of all media there’s going to be coming out in November. And in this I talk about some predictions I have for the industry. And one of the things that I stress throughout the book is that what the big mistake that most podcasters make is they’re treating this like a sprint, and they just don’t understand they’re in a marathon. Like, yeah, when they realize they’re in a marathon, like, it becomes so easy. I have a chapter in there talking about called the centurion podcaster, and it’s gonna we’re gonna be 100 years old podcasting. And why? Because longevity tables, I mean, we’re living longer, so if we’re fortunate to live in our hundreds, but at what point are we not going to want to have one conversation with an interesting person in the world and record it? Why wouldn’t we want to? And when you think about it this way, and this is the argument I make in the book, many people when they get older, especially if they live long enough, their friends pass, they leave, they’re lonely. So if anything, I think there’s going to be a resurgence in this older Gen, in this generation of this you’re at your podcast might get more active as you get up there in age. And think about this. This is at the height of your wisdom. This is at the height of your life. And living this is when you have, you’ve lived many, many years, and you have perspective, so the content is actually going to get better, possibly in your hundreds. Yeah. And so now, when you think about it like that, and you’re planning, and you’re thinking about a catalog, and you’re thinking about all these things, becomes easy. Now it’s like, now it’s kind of like, chill out, relax, you. You got, you got 60 more years, if you’re lucky, on the podcasting, it’s okay, like, and if you think about this, though, let me give you the some of the other part way to kind of reframe this, the greatest people that ever did this business. You think about, like the Johnny Carson’s, or like all the, like the old school people that had, you know, 30 year careers. 40 year careers. Their catalog was not public. They didn’t have the distribution we have. So if you have the right perspective, and you’re a podcaster today, and you say, you know, I’m going to podcast as long as I’m lucid or I’m coherent, and I can have a conversation with somebody, what is your catalog, and what does your reach look like with, you know, 40 years of content? Yeah, yeah. What does that look like when it when it’s still searchable, it’s still out there. When it’s, you know, it gets better and better. It’s all authentic. And, you know, obviously a lot of things are going to be aI driven. So then this authentic, like, original content is going to have even more value. Like, what does that look like over time? Like, I think I’ve already interviewed the next Elon Musk. I think he’s already been on my shelf, he or she. I don’t know who they are, by the way. I don’t know who they are. I’m throwing that out there. I’m not claiming I’m that smart, but I’ve already interviewed them brilliant, brilliant people, and maybe they just haven’t hit their hit their stride yet to where we all know they’re the next Elon Musk. So if you think about it that way, like it becomes like, enjoy the journey. Start Recording like, have fun. Figure out how to add value if you want this to be your full time gig. Then figure out ways to add value to where somebody’s willing to exchange enough money for the value you’re adding to where you can be full time if you don’t want to be full time. And it’s going to be a hobby, great, but make it a hobby for the rest of your life. Because unlike playing basketball or football or soccer or whatever, where you can’t play that once you get to a this, you can play this. You can play this for as long as you’re as long as you can talk, you can play this one.

Mark McBride-Wright 36:57
I love I like that. I like that perspective. One of the how do you find pod podcasting fares against them, like other ways to record content to get in front of an audience. So for example, use myself as an example. Had this idea. I always have these ideas for like a project when I so I lived in New York for a year, just moved back a month ago or so, and I started this project, but then I put on the back burner and didn’t really continue it. I was going to call it engineering New York city engineer. Hashtag engineering NYC, and go around all the fantastic landmarks that are there and find out about the engineering behind the places that I went, you know. So I only ever recorded content for one. I don’t even know what it was going to be, if it was going to be a series of Tiktok videos or something for LinkedIn content. But, you know, I bought, I bought some DJI microphones and bought a gimbal and bought the new iPhone.

Adam Torres 37:56
You were on your Yeah, you were going go for all

Mark McBride-Wright 38:00
right, went, went down to the Brooklyn Bridge and recorded around around there, walked across it and like it was really, it was fun, like it was actually really fun creating

Adam Torres 38:12
sounds hard that doesn’t sound fun to me. That sounds like not it sounds like it’s not sustainable, and it sounds hard like I exactly my book. In the book I write, I say that I want people to create the episodes they can do in their sleep. Yeah, and that’s why I want you to do that, because that’s yeah. It’s not that sounds hard, man, that sounds like something you do once. That sounds like a chore. Bless anybody that’s out there doing that type of content. But

Speaker 1 38:35
I learned about, I learned about like Emily Roebling through it, who was like a famous engineer or her husband, was the engineer who essentially designed and started building Brooklyn Bridge, but he fell ill, died. She took over the project management of it, and eventually was the one that enabled the bridge to be completed. And given that my works all around diversity and celebrating difference in different voices. What an amazing story to unearth. Had I otherwise I just would have been completely oblivious to it. I would not have come across it unless I read the plaque that’s actually on the Brooklyn Bridge. But the point being that, yes, it was incredibly intensive content to film. Yeah, and

Adam Torres 39:22
I don’t recommend that unless somebody really like because skinny picture doing this is the way I look at it. So I you’re an engineer. I was in finance, so my my going so hard into the into the into the podcasting space wasn’t a creative decision. It was a macro economic bet on the market. And I’ll tell you what the numbers are. There’s over four, there’s over four, there’s over 150 or 115 depending on where you’re Googling or what chat GPT is telling you YouTube channels out there in the world. So let’s just call it. 100 and 50 million plus YouTube channels period. There’s less than give or take, where you get it. There’s about 4 million podcasts out there. So we’re so then I look back at, you look at the history of, and this is some of the stuff I talk about in my book. You look at the history of, like, how these platforms started. And so for YouTube, they had a partner’s program really early on, and that Partners Program rewarded young, rewarded small creators, so you could start earning pennies pretty quickly. Podcasting, podcasting that that it’s called dynamic advertising, for anybody that’s listening that doesn’t know quite how it works, it just means that dynamic advertising means that when you, when you play a video, or you play a podcast, and then there’s an ad that pops up there, when that, when that, you’ll be able to put more ads on there, and they go away. So you can just put a couple, like, let’s say advertiser buys, you know, 100 downloads, whatever, after those 100 downloads happen, then what happens is that ad moves on, and then you can put another ad in its place. So it’s just dynamic advertising without editing, without taking anything down. So just think about it as your normal YouTube experience. Well, podcasting hasn’t had that for very long. So podcasting came out of radio, really, and it was a host read ad. So with host read ads, the host is literally doing what reading the ad. It’s a baked in AD. You can after you sell that episode, and you sell that advertising, you can’t resell it. Can’t resell it. So now what you have is you have these catalogs building that aren’t as valuable as maybe some other ones on YouTube. Well, now that that dynamic advertising is prevalent on on podcasting, the small creators can even be, can even be rewarded, which is going to drive more people to podcasting. So in my book, what I talk about is there’s going to be over a billion podcasts, especially when you think about bringing online places like Africa that have like phones that are going to be cheaper and cheaper, and about where they’re going to create, what’s going to be easiest thing, audio podcasts. Think about India. You think about all these other areas, and so now, when you think about the market and the growth potential for it, my argument is we’re like in month six to year one of YouTube right now, when podcasting, even though podcasting is over 20 years old, technically, yeah, but, but the but the infrastructure to do it’s not, it’s not what it was. So you might as well say podcasting just started. So just under, let’s say that, that I’m wrong, and there’s not and that there’s not gonna be hundreds and hundreds of millions of podcasts, or a billion podcasts. What I argue in the book, I think podcasting will be just like, just like a website at some point. And what’s interesting about that is, all that will happen is it’s going full circle. So podcasting started with something called Audio blogs, so that’s where it was, one of the very first things, and that’s when, back in the day of like, iPods and things like that. So if I’m wrong, let’s say I’m terribly wrong. And there’s only 50 or 100 million podcasts in the future. Right now, there’s only 4 million, yeah, know what that does to the audience. It’s massive. So my bet is on the trend. My bet is on the usability for downloading. My bet is on the advertisers that that that experience that you described earlier about the podcast that’s part of your life. Mark, this is the only type of content that does that, and it’s not by accident, whether you realized it or not, it’s because you’re passively listening to the content. So if you think about the way your brain works, there’s active versus passive. Active is if you’re looking at a video and you have it has your full attention, and you’re watching it. When you do that, your eyes are now, are now justifying just like when you watch a movie, is this real? Is it not real? Is it look fake? Is it not fake? Can I believe what I’m seeing? So you literally have another barrier of digesting the content and the material. It’s like a filter your eyes Act does, but with a podcast, especially when you have air pods, and they’re literally sitting in your ear canal, so you literally have, you know, the audio vibration injected into your body, literally. And then you add on the next layer to it is when people are normally podcasting, they’re doing something else. So or listening to a podcast. They’re doing something else. So they’re, you know, they’re driving, they’re they’re at the gym, they’re whatever they’re doing. They’re doing dishes. So now that information that host voice is literally feeding into your subconscious. It’s on a whole nother level you don’t even understand. So you feel mark, a stronger emotional connection to that host without even knowing why period, literally an emotional connection, and without even knowing why it becomes part of your life. So when you think about that quality of it and your favorite host, and the power of voice that we don’t even completely understand now, add that to the macro trend. Add that to the fact that that podcasting is just. Starting, because the way to actually monetizing is just starting. It’s only 4 million podcasts. If there was only 4 million YouTube channels right now, and you knew 100% without a doubt that one day there was going to be 150 million plus, would you be doing a YouTube video every week? Yeah, you would. Well, you know, you know, and your audience knows, if they didn’t already know now that they’re in the this is the biggest Goldmine period in creating content. Period like it’s the biggest and for those that stick with it, and those that and what, and what am I talking about when I say stick with it, if you do the show that you can do in your sleep, number one, and you record an episode a week, we’re talking what? No time at all. You put in a couple hours a month, and you just do that, and if you adapt that to your lifestyle,

Mark McBride-Wright 45:45
well, that’s that’s exactly what this has been, one episode a week. I think this might end up being episode 40 or something, or 41 and

Adam Torres 45:53
wow, hold on, congrats. I’ll tell you what most people, I don’t know if his stats correct, but I’ll spread it. I spread a little, a little fake news on this show for you. Mark, I think I’m told, like, 20 some episodes, or whatever, right, right? Like, like, most people, like, in the 90% or whatever. The numbers I’ve heard many, many flowing around and thrown around. And I’m just saying there’s a number, and it’s pretty low that people quit at, and they don’t go for like, 24 or something like,

Mark McBride-Wright 46:17
Oh, I think this. I’m very much. I mean, obviously it’ll evolve. You know, I might end up having a fancy office and invite guests in to actually do it in person. But then the beauty of doing it just this way, simply, is that you get to do it transatlantic, different times. Or I

Adam Torres 46:32
do. I still to this day mark, I do every type of interview. I didn’t create the interview I did the other day. It was maybe a couple months ago. I’m on the road. I didn’t, didn’t. I wasn’t gonna make it to the studio. I wasn’t gonna even make it to the have the fancy setup. I pulled over in a truck stop and I did four and I banged out four interviews, because these people have been waiting, these particular guests have been waiting like, two, three months to get on the show. And I’m not, I wasn’t gonna try and reschedule and say I gotta do it. No, I pulled over and did it right there in the car. I did the interview. So, like, for Pete, this is a sport. This is get it done. This is record like, somebody get my first show mark. I didn’t even edit it. I had, you know, I recorded on my phone. I uploaded, I don’t even know if you call it a podcast. We call it like tape recordings of Adam’s voice and with the guest, like on a tape, whatever, on his iPhone. That could have been the name of the show with no editing. And I did over 300 episodes like that, 300 and built an audience. That was our first audience, because I wasn’t even gonna buy a microphone until, like, I didn’t even, I’m like, what this podcast? Anything’s stupid. Like, I didn’t know it was just playing around because the other co founder said, we need to start it one I’m like, I’m not starting a podcast. It’s silly. What I’m list of podcasts. Nobody listens to podcasts, so I didn’t even know what it was so like. And I did 300 episodes before buying a mic, and we built an audience from that without even editing. So the key here is that, like in peace, there’s there’s a kid right now that will do that exact same thing while we’re sitting here talking with our fancy microphones and this and that somebody’s gonna start a show on their phone. They’re gonna launch it. They’re in some other country even, and we don’t know, and and their show is gonna be big.

Mark McBride-Wright 48:11
Oh, I love it. Love it. You got me all excited and energized for this.

Adam Torres 48:16
I like the numbers for you. Mark, you’re an engineer. Man. This is a macro bet. This is a macro play for me. This was a financial decision to understand that industry. And when you and I, and I, if I think I know your curiosity, you’re probably going to look into some of the things I talked about, and you’re going to sell yourself even more than I ever could. I just all I did was plant the seeds for you.

Mark McBride-Wright 48:40
So What? What? Well, looking ahead, then what? What excites you about, what, all your ecosystem of business, activity and entrepreneurship like, what? What does the future look like? For you, you’ve got your book coming out that you mentioned, what else is on the horizon?

Adam Torres 48:56
Well, for me, it’s, it’s, it’s about episodes I have, the member I can do like one thing pretty well, maybe really well. And so the entire company has been designed to where I podcast like, that’s what I do the rest of the company. So I spend maybe 30% of my time doing, doing, running the company as CEO, the other 70% of the time I spend in front of camera or behind a mic. Gradually that 30% I spend running as CEO will slowly get smaller and smaller. We’ll hire more and more staff, and we’ll add layers to different things of just management. And I’ll be recording more, like right this year. I’ll do 1500 plus episodes. I’d like to crank that up to, you know, 2000 episodes plus in the coming years. And really the way I see it. And my big bet, so my personal bet, is this, if you look at all the greats that have done this in the past, so again, the big boys, like the Johnny Carson’s, even the Oprah’s, Oprah Oprah like, that’s their early days, in their early careers. Those are their interviews. You can’t google. Will an Oprah interview and find any interviews ever done. It was owned by a network, or maybe it’s even lost. Maybe sometimes they don’t, they don’t have it, or it’s in a vault somewhere, you know, but you can’t, you can’t google it and just find it, right? Or you can’t chat GPT, or you can’t see what it is. So my aim, and my personal goal is to continue to build the catalog and to and if I do that, you know, even just if we look at the next, you know, 10 years, let’s say I do, you know, 1500 episodes or the next 20 years, whatever 1500 episodes that’ll be per year, you know, that’ll put me around 40,000 episodes, if not more, at that point. And at that point, I would have the largest public catalog of any host in the history of entertainment like period. So what happens then? I don’t know, but I want to find out. So but, but I love doing this, like, this is the point. This is what I so that’s my personal goal. Is just to keep on, just to keep on, you know, doing interviews and adding value and and spreading knowledge and taking my guest on a journey with me, going through to these different conferences, these different places, talking to new entrepreneurs. And I don’t just talk to seasoned entrepreneurs who have already made it. I talk to all kinds of different entrepreneurs, and that’s on that particular show, but it’s whole platform. So there’s nine different shows. I have a luxury show, I have entertainment show, I have a innovation show, I have a business show, I have a money show, I have a marketing show. Have a startup garage show, so they’re all niched. I have a fitness show. So they’re all niched out so that people can go to the platform and get, you know, whatever, whatever piece or whatever type of conversation they’d like to have there keeps it fresh for you as well. You know, it’s the Oh yeah, I’d be bored if I had to talk about just, if I had to just do them, I enjoy finance, you know that? I mean, I was in business almost 14 years. I love talking about money in the market and everything else like that. Like, that’s a big part of my life, and just how I make sense of the world, right? And even just my personal identity of knowledge, right? So, but if I that’s all I had to talk about all day, every day, I’m like, No, I like when I do my entertainment show and I get to hear, you know, a director, I get to hear a musician or talk about their ideas that it’s a different energy. Or when I’m listening to in the fitness show or the luxury and lifestyle show and you’re hearing somebody, you know, talk about their brand, they’re all different energies. Yeah, you think about the energies, the type of guests, the type of people that are that are attracted to those fields. It keeps it fresh for me, but then it also what the fun part is, as a host, it keeps it fresh, but then for my audience, they get to kind of pick and choose. Like, maybe they want to come to us for some money, but then advice and some other things like that, and they want to listen to that show, but maybe they’re like, oh, you know what, tech is also a big interest. I want to listen to mission matters, innovation. Yeah, all these so AI right now, obviously, that’s a big, big topic. So the innovation show has been, been kind of killing it lately, because everybody’s talking about AI, and I’ve been, I brought on some of the world’s, like, foremost AI experts. And so I because we’re able to do that, thankfully, so those shows can grow. It’s

Mark McBride-Wright 53:00
fun. I think, yeah, you’ve definitely planted some seeds in my head.

Adam Torres 53:05
I’m in that’s what I wanted to do. Mark, come on, man, that’s what I’m doing. Keep it

Mark McBride-Wright 53:09
going be a big Redwood or an oak tree growing out of my body at some point. Oh,

Adam Torres 53:15
you’ll see I can’t wait. Yeah, once that book comes out, I’m gonna get you a signed copy. Mark, and I got, I got you covered, and that’s gonna be happening soon, so I’m excited, because that’s gonna It’s just different, like the some of the things that we talked about today. The reason I even wrote that book was because I saw people that were either podcasting, that were kind of like not quite getting it, which is okay, but they just did, and I and it kills me every time somebody tells me they used to have a show. And I’m Yeah, used to. And I’m like, Why? Why are you? I’m like, this is one of those things where it’s so easy, and that’s the maybe the problem is that it’s so easy to do, not to do a great show. But I mean, like, remember my first show I recorded on my phone, 300 plus episodes. I didn’t even know how to do it. I even know how to do it. I didn’t know you’re supposed to do an intro. Yeah, you know what an intro was. I was just recording conversations and put it up there, and we called that an interview like so I see people that are like, quitting when they have a lot of potential and are already starting so much further ahead than me. So I have a different perspective when I’m like, just the fact that you can be in front of a camera right now, Mark, you’re you started off better than me. Period, you’re using your name on your show. You weren’t scared that people were gonna find out that you had a show. You’re better than me. Like, period, that’s being objective, that’s not like, falsely humble, that’s those are facts. And so the only difference between me and you, Mark is I just been doing it nine years, and I got a big catalog because I catalog because I just kept doing it. That’s it. I

Mark McBride-Wright 54:45
appreciate you holding that ladder down on and extending that advice so well. I like getting to the end and talk finishing with a quick fire question that pace. Okay? Right? What’s one pot? What’s one podcast guest? Start again. What who is one podcast guest who really surprised you?

Adam Torres 55:09
Oh, a podcast guest that surprised me. I had, you know, I had meta World Peace on so he’s a Laker, and he was NBA champion, and I had him on the show, and I didn’t really know, like, how committed. And some, sometimes you you know Famous people, right, done big things, won championships, a Laker, Lakers, big if you’re in, if you’re in, LA and sometimes you think a certain thing is going to happen. But then I didn’t really understand his his commitment to mental health. I didn’t understand. I didn’t think he was going to be quite, you know, kind of quite as vulnerable as he was. I didn’t think he was going to be as, like, giving as he was. And I didn’t know him as a person before that, before this episode that I did with him. But I think he just really surprised me. And I was like, wow, it’s great to when you talk about having a ladder and, you know, helping other people up. He’s been doing that his whole career. He’s been leveraging and helping people, other people up for his whole career. And I was just, I was just really impressed by him. Like, I didn’t know, I’ve had other celebrities, other people on the show, but he, he just really impressed me. He said,

Mark McBride-Wright 56:15
amazing personal branding mistake, you see, too often,

Adam Torres 56:20
trying to maybe be a little bit further ahead with your brand than you actually are. Like, like, trying to, you know, maybe make a picture to look a certain way for Instagram, or trying to pose a certain do a certain thing. That’s just like, You got to kind of be real, like, if you’re if you want to create this persona of being a world traveler, but you’re not a world traveler, like, it doesn’t like, it’s like, you’re not there yet, it’s okay. Like, you can do an ad. You can say that’s an aspiration. You can, you know, create some things that make you want that say that this is what you like to do. But if you’re not there yet, you’re probably better off just, you know, being authentic with whatever you’re putting out there. So when I was a podcaster early on, I think the reason why, even though my show wasn’t edited and all these other things, and it was terrible, I and just period it was, is because I’d literally say on the show, I’d be like, All right, I still don’t know what I’m doing here, but I this is, we’re gonna call this one an interview too, but, but I don’t really know, and we’re still not editing these. So if you got some comments on that, on softwares. I think I used to ask for software or how I should edit on my podcast, like I need. I can’t. I did streaming before this. So you get feedback and streaming, right? I’m asking on a podcast for feedback on how to edit in this that there’s nobody else talking back. You’re on a podcast, so when you talk about So, yeah, you see what I mean. Now, my authenticity. There’s nobody responding back like, what? What are you doing? Adam, like now when I think back, like, so if somebody got some recommendations on how to edit these things, what? It makes no sense.

Mark McBride-Wright 57:52
What’s the best piece of advice you’ve received as a founder

Adam Torres 57:59
that it the money has to make sense. Like you got to make your cash flow. Is your, is your, is your lifeline. Like you got to be able to stay in the game. And if you’re not watching those numbers, you’re gonna, you’re gonna crap out, like you gotta, gotta be able to stay in the game.

Mark McBride-Wright 58:13
What’s your favorite way to relax after a big keynote or recording day?

Adam Torres 58:18
I’ll put on some anime. I’ll put on some anime. I like to tune out and just put on some anime.

Mark McBride-Wright 58:23
What’s one book every leader should read?

Adam Torres 58:27
E Myth. I think if I’d, if I’d have read the E Myth earlier on, it would have been, it would have been encouraging, and would have taught me a lot of the basics.

Mark McBride-Wright 58:36
Who is a creator or entrepreneur that you look up to,

Adam Torres 58:41
other than Mark McBride. Let me see, other than that, that’s a good question. I would say little Wayne. I like Little Wayne a lot like that. That’s one of my inspirations. He’s the one of the people that I believe taught me my work ethic in this business is watching his career and some of his advice, okay?

Mark McBride-Wright 59:04
And finally, what does leadership mean to you in one word,

Adam Torres 59:11
leadership in one word would be maybe,

Adam Torres 59:21
authenticity. Fantastic,

Mark McBride-Wright 59:23
fabulous, fabulous, great, great, great way to end there. So I’ve really enjoyed this. I feel like it’s been a bit of a tutorial as well. I’ve really learned a lot from it. Thank you, Adam, if people, if people want to get in touch with you, find out more about your work, your ecosystem, listen to some of your shows. How should they do that? Just

Adam Torres 59:43
connect with me on Instagram. Real simple, ask Adam Torres. There’s a link tree on there, if you care to look at any of the content, anything else, there’s a link tree. But if you’re working on a show, you got some questions. If you’re working on a book or anything else like that, like I do, check my personal Instagram so ask Adam Torres on Instagram. Am, connect with me there, and you’ll see all the ecosystem. You’ll see more of Adam than you want to see in your life on that link tree. It’s all good. I believe we give more free content than any other company of our size in the planet. Like period, like check out, they’ll check out our link tree on Instagram and ask Adam Torres and call me out if I’m wrong.

Mark McBride-Wright 1:00:19
Fantastic. Thank you so much. Adam, appreciate

Adam Torres 1:00:22
it. Thank you, Mark you.

Transcribed by https://otter.ai